AccountHUNTER

The Daily Journal for Ad Agency New Business Hunters

The Value of the Testimonial

Posted by Shane Murphy on Saturday, December 9, 2006

testimonial.jpgHow are you at asking your current clients for a testimonial? Is it something that you are able to do without hesitation, or does it make you uncomfortable?

I think it goes without saying that conventional logic states that the testimonial is one of the most powerful tools available when you’re out hunting down new business. After all, what speaks more to somebody who doesn’t know your record — you talking yourself up, or somebody else talking you up?

The answer goes without saying, I hope. I’d like to think that if you’re reading this blog, you’re serious about selling. And if you are, then you know the value of the testimonial. Consider this — how many times have you asked a friend about something that you were thinking about buying, and it was their thoughts that made you feel better about the purchase? Happens all the time, doesn’t it?

It’s not hard, really, to start gathering this sort of stuff about your services once you conquer the fear of just asking for it. It’s easy to do, in all seriousness. The key is to just ask for them. Take a look at You’ve Got Contacts to see a simple idea of how to gather them… a simple postcard concept.

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