Want To Make Your Customers Angry?
Posted by Shane Murphy on Wednesday, November 1, 2006
I was doing my daily RSS round-up earlier, and came across a short post from Dan over at LandingTheDeal — an entry that I missed the other day. Is was regarding TicketMaster and their “TicketAlerts.” Like it’s not bad enough that they charge outrageous “service fees” for ordering concert tickets, they’ve gotta keep clogging our inbox as well?!?
(Case in point with the fees… I bought two tickets for my daughter and I to see a show in Columbus last week. Face value of the tickets? $20. Total cost after fees? $60. Absurd.)
Anyway, Church of the Customer is following this situation with unsubscribing and continuing to get unsolicited emails. It’s a good discussion worthy of your time.
Keep this in mind, all of you who build Email lists of clients. It’s a great way to connect, but it can burn you.