The Daily Journal for Ad Agency New Business Hunters

Think ‘Digital Marketing’ Is No Big Deal?

Posted by Shane Murphy on Monday, October 30, 2006

Dove | Evolution

The above 75-second viral video was placed on YouTube by Ogilvy & Mather, Toronto on behalf of Dove. In less than a month, this thing has been viewed nearly 2 million times.

It has garnered significant media time on several talk shows.

It has caused a “traffic spike to, three times more than Dove’s Super Bowl ad and resulting publicity last year.” (AdAge – October 29th)

Sitting there every day reading all of this ‘new media’ hype and just dismissing it as another fad?

Ignore it at your peril…

Just don’t say you weren’t warned.


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