The Daily Journal for Ad Agency New Business Hunters

Attract Customers with a Free Consult

Posted by Shane Murphy on Monday, October 23, 2006

chalkboard.jpgThere are many ways that we all go about looking for new business in this world.  Some are effective, others not so much.  But one idea that seems to work in nearly all cases is the idea of giving something away.

No, not pens with your name on them or some silly mouse pad.  Instead, give away information.  And not information that simply promotes yourself, but information that’s meaningful to the potential client.

I’ve been in the midst of creating a free public seminar in the past week to discuss my specialties with the general public, mostly to help my potential clients understand the options that are available to them.  The intent of this for me is to give away enough information to show that I am an expert… and who better to talk to for more information than me when the hour is up?

But it doesn’t just have to be a public seminar, does it?  There are many ways to position yourself as an expert without setting up a seminar in a coffee shop.  One such way is discussed very well by Gail Goodman over at BizTools.

“Publish your short case study in your e-mail newsletter or via a separate e-mail marketing campaign. Alongside it, run a sidebar offering a “free consultation” (or “complimentary assessment,” “project evaluation,” “service overview,” “introductory consultation”–whatever language works best for your business). The case study should be the main feature while the sidebar extends your offer.”

Get over there and read this thing.  It’ll give you some good ideas to start the week off on the right foot.


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