The Daily Journal for Ad Agency New Business Hunters

Stop Worrying About The Competition

Posted by Shane Murphy on Tuesday, July 25, 2006

Ever feel like you’re spending more time worrying about what your competitors are doing, and not enough time working on your own planning?

Sure you do.  We all do.

What makes me better than my competitor?  How do I stand out from them?  What do they do that I don’t?  What do I do that they don’t?

And the handwringing goes on, and on, and on…

Today, I came across a great piece over at that breaks this common calamity down pretty succintly.  Four points of coverage:

Mistake #1: Beaten-to-Death Research

Mistake #2: Market and Service Offering Reluctance

Mistake #3: Cliché Competitive Differentiation

Mistake #4: Unique Methodology

It’s a great read… take the time.


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