Stop Worrying About The Competition
Posted by Shane Murphy on Tuesday, July 25, 2006
Ever feel like you’re spending more time worrying about what your competitors are doing, and not enough time working on your own planning?
Sure you do. We all do.
What makes me better than my competitor? How do I stand out from them? What do they do that I don’t? What do I do that they don’t?
And the handwringing goes on, and on, and on…
Today, I came across a great piece over at MarketingProfs.com that breaks this common calamity down pretty succintly. Four points of coverage:
Mistake #1: Beaten-to-Death Research
Mistake #2: Market and Service Offering Reluctance
Mistake #3: Cliché Competitive Differentiation
Mistake #4: Unique Methodology
It’s a great read… take the time.