The Daily Journal for Ad Agency New Business Hunters

Most Research Starts… on Google

Posted by Shane Murphy on Monday, July 10, 2006

target.jpgI had “researching” down as one of the topics I wanted to blog about this week, so I had to laugh when I pulled up my Google calendar tonight and started my night. First thing that I see when I start my looking is that Google is the top place for people to go to do their searching.

Hopefully, they’re not talking about you! I know that when I need to research a prospect that I’m about to pitch, Google is on my list of places to go, but I also know that there are other services out there that specialize in weeding out the noise that you inevitably encounter when doing any sort of general search on the Internet.

Of course, I’m partial to Ad-ology myself. But there are other tools out there that will cut down your research times significantly. What won’t cut it down, however, is doing what nearly 80% of Internet users do — run to Google. Google is an incredible service, but Google can’t easily help me find out the specifics that I need to really put a stand-out pitch together.


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