The Daily Journal for Ad Agency New Business Hunters

Ads on Lottery Tickets?

Posted by Shane Murphy on Tuesday, June 20, 2006

lottery.jpgIndeed it is true… this is something that never crossed my mind, mostly because I've never played the lottery once my entire short life. But it seems that this is not uncommon. Keep it in mind as you think about your potential client.

"State lotteries are long shots indeed, but here's an inside tip: Advertise on the back of every ticket sold and every ticket could be a winner."

Oh, and if you're as repulsed by the lottery as I am, you may want to read this study from New Mexico to learn a bit more about the concept.


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