The Daily Journal for Ad Agency New Business Hunters

Finding New Business – It’s All About ‘Working Smart’

Posted by Shane Murphy on Monday, May 22, 2006

Work smarter, not harder… we hear that one all the time in this age of downsizing and being asked to do more than ever before.  But it's not as easy as a fancy slogan or just sitting down to work more hours.

It never ceases to amaze me how many of my friends seem to work 16 hours a day, 7 days a week and get no further than others who aren't working nearly that much.  Bottom line?  It's all about how you work, not how much you work!

Jumping around on Monday, I found this piece from Jeffrey Mayer about finding new business and how it intertwines with what I think we all want to do — succeed in our work.  Take a look at it when you can grab a moment as you transiton from hard work to smart work. 


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