The Daily Journal for Ad Agency New Business Hunters

The “Targeted Selection Process”

Posted by Shane Murphy on Sunday, May 14, 2006

Dart DudeEver heard of a "targeted selection process?" Even if you've not heard these exact words, you're likely more than familiar with the concept.

So what better do do on this Monday morning than to take a look at this fantastic article? I know, I know… it's early! But seriously now, the article is strong, and gets to the meat of the matter with little fuss.

The gist? You need to have a PLAN… long before you start your pitch.


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