The Daily Journal for Ad Agency New Business Hunters

The Perfect Sales Pitch?

Posted by Shane Murphy on Tuesday, May 9, 2006

Stories like this one are everywhere, it seems. But this one from Business Week… this one caught my attention as I was wandering about the web tonight. I typically don't dream about a perfect pitch, but it'd be more pleasant than some of my nightmares about not having one!

The premise of the piece is simplicity itself: Plan, Present, Conquer, and Close. I don't particularly like the term 'Conquer' – I prefer something like 'Consult,' but the point is made.

How easily we forget the simplicity of making a sale sometimes…


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