The Daily Journal for Ad Agency New Business Hunters

Proper Research Will Give You A Better Chance!

Posted by Shane Murphy on Sunday, May 7, 2006

I know, you saw the title of this post and thought to yourself "Well, duh! Like I didn't already know that…"

Hey, what do I know? Maybe you don't realize the importance of due diligence before you go pitch a prospect! Actually, it's quite startling to realize just how many people don't have a great grasp on the entire concept of searching.

Take a look at this well-written piece about the importance of understanding an internet search from "Teaching Online Journalism." You may just learn something that you didn't know.


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